Amazon Rolls Prime Day Into Holiday Dash Event

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.Amazon seems to be rolling its Prime Day momentum into an accelerated holiday season.

Well, that was fast. After Amazon closed the books on its massive Prime Day firehose of sales, which ended on Wednesday, the e-commerce titan was at it again, announcing its Holiday Dash sale in the wee hours of Friday morning.

The news, which will surely please consumers who missed out on deals from the previous sale, puts an already jittery retail sector on notice, as Amazon seems to be rolling its Prime Day momentum into an accelerated holiday season. Elsewhere in the fashion and beauty categories, the marketplace will feature discounts ranging from 15 to 50 percent from a range of brands. Just some of the fashion labels mentioned include Calvin Klein, Levi’s, New Balance, Tommy Hilfiger, Lacoste and Nautica, among others.Discounted beauty products will be available from brands such as Elemis, Mario Badescu and Redken, in addition to gadgets and appliances from T3, Foreo, Revlon, Panasonic and Fitbit.

The Holiday Dash launch follows Amazon’s announcement that this week’s Prime Day event, which was postponed from its typical July timing, pulled in a record $3.5 billion in sales from third-party merchants.

 

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