Amazon Partners with Mercedes-Benz and Camila Cabello on ‘Cinderella’ Campaign (Exclusive)

director and writer Kay Cannon and producer Shannon McIntosh. It goes live digitally Aug. 2.

The coda to the spot shows Cabello walking toward a G-Wagon saying, “It’s time for a new story, the one we write.” As Cabello tells, “I love this message of empowerment. I think more and more women are writing the narrative of what women can do. We are powerful, fearless, smart and can do anything.” Mercedes-Benz worked with its agency, Merkley + Partners on the ad, which is directed by Rachel McDonald of Biscuit Filmworks and will run on network and cable channels beginning Aug. 23.

Ukonwa Ojo, CMO of Amazon Prime Video, says that creating partnerships with brands like Mercedes-Benz is part of its strategy of treating films likemovie from Sony and then we basically hit the ground running, transitioning the relationships and the partnership from Sony to Amazon,” Ojo tells, “This is a transition for us and we’ve been increasing the number of just these big tentpole films that we bring to our members on the service and it’s been so well received.

“This is a film that we expect to have a really strong, multi-generational, multi-sectional, intersectional impact,” says Ojo.

alejandrocabe12 LOVE ITTTT AND CINDERELLA IS COMING

alejandrocabe12 OH WOWWW ITS AMAZING

alejandrocabe12

Imagine just getting your license and already an ambassador for Mercedes

Love this for my babe

This is going to be on a totally different level. I cant wait to watch it. Super excited.

❤️❤️❤️

Love it

Awesome 👏 CinderellaMovie Camila_Cabello 🙌

OH WOW! 1 Benz as merch please 🙋🏻‍♀️🤣

Stunning

❤🙌🏻

oh wow

وشششششش 😭😭😭😭

اتسمسمهسنشتضتنصمصخخسخس

Omg camila & mercedes-benz 😍

Love Camila, what model is this Mercedes

Fancy Cinderella Camila_Cabello 😍👑😍👑😍 CinderellaMovie AmazonPrime MercedesBenz

Wow, this is amazing 🙌🤩 😍

That’s so cool!

A'Low Budget Movie' the haters said 😶

My heart

Love this!!!!👏🏽

OMG 😍🤩🤩

fullerajane

Camila🤯🥺😍

WOW!!

Selmalovescami1 she got that moneeewyyy as she should

CnderellaCamila Wow 😍😍😍 Camila_Cabello

AWSOME !!!

Damn another Cinderella movie?....

CCabelloNews 😍😍😍

Luvmabello This is awesome😍❤🙌

Wow !! She arrived fast to the ball !!!

WWCamilaCabello Now we know:

WWCamilaCabello WHAT

Yes we love to see it

Damn 🔥🔥🔥🔥 ❤️

Wow camila is ambassador of Mercedes it suit her after she got her driving license

Camilaaa

YES OMG

💕💕💕

What omg

😍😍

WWCamilaCabello Wow 😍😍

Omg!

omgg 🤩

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