Amazon opens 1st physical clothing store in Los Angeles

first-ever physical store for men’s and women’s clothing had its grand opening last week in Los Angeles, as the company aims to "reimagine in-store shopping" with a technology-driven experience through the app. , is located at the Americana at Brand in the Los Angeles suburb of Glendale.

"Amazon Style is built around personalization. Our machine learning algorithms produce tailored, real-time recommendations for each customer as they shop," the companyCustomers can use the Amazon Shopping app to scan an item’s QR code and see available sizes, colors and customer ratings. They can also send items to a fitting room, where a touchscreen allows the customer to browse more styles and request a different size or style that can be delivered to their room "within minutes.

"As customers browse the store and scan items that catch their eye, we’ll recommend picks just for them. For an even more tailored experience, customers can share information like their style, fit, and other preferences to receive more refined recommendations," Amazon said of its new store.The company said it decided to open a clothing store so customers can continue shopping on its website while offering the benefit of touching and trying on items.

There are employees at the store, who are there to help customers find items they love, deliver items to the fitting room, and help customers at check out. Payment can be made with a traditional credit card, as well as Amazon’s palm-enabled checkout kiosks viaAmazon Style is the latest of the massive company’s

“Streamline”= automate retail jobs. Less jobs for Americans, more money for bozo bezos.

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