Amazon launches first U.S. challenge to EU content rules and says it would be 'unfairly singled out'

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Amazon said it shouldn't be subject to the Digital Services Act as the majority of its business is concentrated in online retail.

Amazon disputed it being labeled a VLOP under the DSA, saying the designation applies to companies with advertising as their primary revenue and that distribute speech and information.

"The vast majority of our revenue comes from our retail business, we are not the largest retailer in any of the EU countries where we operate, and none of these largest retailers in each European country has been designated as a VLOP," an Amazon spokesperson said in a statement.

with more than 45 million monthly active users to comply with a set of rules around policing hate speech, disinformation and counterfeits on their platforms. They must submit risk assessments, and conduct external and independent auditing, among other compliance measures, or else they risk facing fines as much as 6% of their annual revenue.

 

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