. To that end, Amazon is rapidly building out its own grocery"brands": Amazon Fresh and Amazon Go."Fresh" stores are full-sized groceries;"Go" is a chain of convenience stores .
One way that's sure to please those in a hurry: technological convenience through"cashierless" options, smart shopping carts, and other tech innovations for speedy checkout. Another is ensuring that the shelves are stocked with what neighborhood shoppers want. Here is a rundown of what's in store—literally—for shoppers as Amazon re-imagines the in-person, full-service grocery experience.Amazon is on a planned spending spree as it pushes to add its Amazon Fresh and Amazon Go shopping brands to the top of the national grocery-chain list, but it's also shutting down what apparently isn't working—six of the company's 511 Whole Food markets.
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