Amazon is reportedly planning an ad-supported tier for Prime Video | Engadget

Amazon is reportedly planning to introduce an ad-supported tier to its Prime Video platform.reports that discussions are in the early stages and have been going on for the past several weeks.

The report goes on to say that advertisers are eager for Amazon to jump on board, as other players such as Netflix, have recently added an ad-supported option to their lineup. Services such as Hulu,and Peacock have had ad-supported options since the beginning. WSJ says that ad buyers"want more access to premium movies and programs that have remained largely ad free, content that often garners more buzz.

Amazon has already made moves in the past to bring more ad-supported programming to the platform. Some of its shows have product-placement based ads and its sports programming comes with advertising. Amazon is also reportedly in talks with Warner Bros, Discovery and Paramount to include ad-supported subscriptions through Prime Video Channels.

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