.” The campaign messages reinforced the theme that Amazon treated its workers as utterly disposable. And after the votes were counted, and the ALU declared victorious, ALU Interim President Smalls provided us with what is perhaps the greatest quote in the history of the U.S. labor movement: “
We want to thank Jeff Bezos for going up to space, because while he was up there, we were forming a union5. Replication of the ALU campaign most likely isn’t the way forward because there’s only one first time. Maybe there are dozens of budding Smalls in Amazon facilities across the country. But trying to replicate the amazing campaign of the ALU probably isn’t the best way to go because any future Smalls will be operating in an environment not only different from, but altered by, the achievement of the original.
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