show 95% of current Prime members would definitely or probably renew their memberships. Some 94% of people polled had heard of Amazon Prime, and 70% had already used it. Some 85% of Primers visit Amazon at least once per week. And the number of those who say they shop onlineYes, Amazon’s customer loyalty is so strong that there is a sizeable chunk of the population that won’t shop anywhere else when it comes to online retail.
Amazon one-day shipping shows just how difficult it is for retailers today to keep up with customer demands. Perhaps not difficult for Amazon—but for the average small-box retailer, it is going to be even more difficult to keep up with the speed at which Amazon is able to meet customer demand. In fact, by making one-day shipping standard, Amazon is making those demands even larger. Thus Walmart and Target both now offering curbside pick-up and ramping up their omnichannel experiences.
The question remains: How can non-Amazon retailers continue to compete with Amazon, and what can they learn from Amazon’s customer loyalty efforts ?This will be different for every customer, and it will come down to data and analytics.
Big box retailers Target and Walmart have rolled out different versions of same day ordering and pick-up to compete with Amazon. I’m sure you’ve seen the commercials for Walmart’s drive-up pick up offering. It’s clear these companies have found that customers want convenience—and it makes sense, because if I can order what I need, drive to the store, andMore than anything, customers want to know they can always count on you.
The thing is: the fact that Amazon one-day shipping is becoming standard, and Walmart and Target are offering more digital shopping options, doesn’t matter unless they do it well. I’ve personally experienced some stores doing online orders/onsite pick-up well, and some doing it horribly. I’ve had some apps serve same-day services on time, and some that swallowed my service requests into digital oblivion, never to be seen or referenced again. I believe Amazon one-day shipping will be successful.
A reminder: amazon did free one day shipping at least in Germany, but since Prime they deliberately delay non Prime shipments. That is no 'battle for customers', that is having no competition.
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