Amazon acquires the rights to My Favorite Murder

most popular podcasts from Q3 last year have either now been acquired, licensed, or were already operating under a major media organization. The last ones standing are— both of which are part of companies spun up because of the success of individual shows. Seems like a good bet either of them could be next.Speaking of Amazon’s ad ambitions….yesterday about Amazon’s broader advertising ambitions, which mostly involve it trying to get more brands marketing on its platform.

From the piece: “Amazon wants to attract companies like movie studios or insurance companies that don’t sell on Amazon but are critical to the growth of its advertising business, which netted $23 billion during the first three quarters of last year — up from $13.5 billion in the same period in 2020.” The story also mentions a product that lets advertisers see who clicked on their ads and bought stuff., Fire TV, and IMDb TV.

Exclusives like this already ruined cable, streaming, and gaming. Let's see if it ruins podcasts too!

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non-subscribers will be offered a chance to listen to my second-favorite murder

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