You can find your Off-Facebook Activity by going to your Account in the top right hand corner of your browser then Settings > Your Facebook Information and scroll down to Off-Facebook Activity.
This basically means that data such as your purchases will be sent back to Facebook so it can serve you with an ad offering, for example, money off your next purchase from a site you have already interacted with. “The amount of data Facebook and the others have on us is absurd,” says Jake Moore, cybersecurity specialist at ESET. “With data being the preferred currency of current times, it is no wonder personal information is so sought after. It is used as part of a massive algorithm honed in on each and every user to profit from via analysing our movements and purchases.”
So to sum up—no, Facebook isn’t listening to your conversations but it doesn’t need to. Privacy controls such as Off-Facebook Activity and Apple’s ATT can help, but remember these don’t stop Facebook from collecting your data.
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