Let’s start with Amazon’s. At more than 4,400 words it’s hardly surprising that most people don't read it, but it does clearly lay out what Amazon does with your data. Broadly, the information that Amazon collects about you comes from three sources. These are: the data you give it when you use Amazon , the data it can collect automatically and, finally, information it gets from third-parties .
“Personal data about shopping is incredibly sensitive,” says Carissa Véliz, an associate professor at the University of Oxford’s Institute for Ethics. “It can tell you about a person’s health status, their political tendencies, their sexual practices, and much more. People buy all kinds of things on Amazon, from books and movies to health-related items. Add to that personal data from Alexa, and it gets even more concerning.
Let’s look at the information you give to Amazon. You should assume that everything you do on Amazon’s website, apps or any of its products is saved in some way. Every order you place on Amazon, every show you watch on Prime, every song you listen to on Amazon Music and every request you make of Alexa is tracked and stored.
Over-interpreting data = corrupted data: read news story about something, next is suggested on amazon sale; and you click to see how does that even function, and interest being fully health related, not the 'typical use': leads to weird suggestions, insisted false preferences.
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