An option to donate to St. Jude Children's Research Hospital appears on the Domino's app in a photo taken in New York on Wednesday, May 15, 2024. Domino's is the latest and largest example of philanthropic allies new and old finding success through"checkout charity." The world's top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.
Plus, Silver said, it makes the act of giving “a bit more mindless.” Shoppers rushing to get through the checkout line don't have much time to consider reasons against the donation. Without the closely aligned missions, Gilbreath expects they'd have a slightly harder time getting customers to donate. At its 185 U.S. locations, sales associates often strike up personal conversations about buyers' upcoming excursions. Those unique connections with its clientele of nature enthusiasts open the door for donation requests at checkout, according to Squire Simpson, a board member at the REI Cooperative Action Fund.
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