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All-new 2024 Lexus GX SUV stars in annual holiday campaign

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The Japanese automaker's “December To Remember” event returns with two new broadcast spots and a special-edition Sphere ad.

"Sled Dogs," one of two new ad slots, will appear across broadcast and social media platforms this season. Image courtesy of LexusThe automaker's “December To Remember” campaign returns with two new broadcast spots, a collaboration with a well-known TikTok content creator and a display on the Sphere in Las Vegas. Supporting the brand's tentpole year-end event, the marketing run coincides with a sale of the same name, both ending on Jan. 2, 2024.

Alongside the new slots, last year's “Time Machine” holiday commercial will return to the airwaves during the 2023 initiative. Lexus is also enlisting social media content creator, cinematographer, and VFX and miniature artist Sebastian Jern to spread the campaign to his combined following of nearly 3 million users across TikTok, Instagram and YouTube.

 

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