, is promising to deliver the “next great unsigned original artist.” To aid in the search, the televised show has recruited celebrity judges Alice Cooper, Bishop Briggs, Gavin Rossdale, Lzzy Hale and Tosin Abasi.
The winning artist or band will secure a six-figure recording contract with Sumerian Records , booking agency representation from UTA, management from the Shelter Music Group, festival slots via Danny Wimmer Presents, studio time at Nightbird Recording Studios , new gear from Gibson, branding endorsements, licensing opportunities and more.
“To me, a band really isn’t a band unless they are writing their own material, and if you know anything about me you know that I have a very high standard for not only the songs but also the performance,” said Rock and Roll Hall of Famer Cooper in a statement. “I’m looking for the band that has it all-the one who can not only write it and play it, but perform it and make me believe it.”
Bush frontman Rossdale added that breaking away from “singing the hits” will give viewers and the industry a “chance to find a real band with their own sound and their own vision.”
Reality show judges are getting creepier and creepier and I don’t mean Alice Cooper.
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