Alexandra O'Neill on the 'Surreal' Experience of Designing First Lady Jill Biden's Inauguration Look - E! Online

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Alexandra O'Neill on the 'Surreal' Experience of Designing First Lady Jill Biden's Inauguration Look

Speaking to E! News exclusively, Alexandra shares the empowering message behind Jill's custom-made creation. Read on for all the fabulous and poignant details.E! News: What was the importance of the blue ensemble? Why was that color chosen for today's event?We chose blue because it is a very calming color that signifies trust, confidence, and stability.It's an honor she chose a female-founded American brand that makes everything in the heart of New York City's Garment District.

E! News: Why do you think it's important for the first lady to highlight young, up-and-coming designers?I think that she recognizes the impact she can have on a brand's career. She is giving an emerging designer a chance to be showcased on a global level, which is unlike anything else. It also sets an important precedent to support American-founded, small emerging businesses.It was a collaborative process with a nice dialogue. [She and her team] were so wonderful to work with.

 

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