engaging the Raine Group investment firm “to work with the Conference on its media rights strategy, including opportunities to maximize the value of its full portfolio of media assets through strategic partnerships,” according to the conference’s release at the time.Arizona applied to and was accepted by the Big 12,
• Which brings up but one of the many mistakes made by Pac-12 commissioners Scott and George Kliavkoff – and, to be sure, the presidents and chancellors who enable them – that led up to this seismic moment. Utah was mentioned in early 2010 as an expansion candidate for the then-Pac-10, but the idea of adding BYU as well was met with significant pushback from certain Pac-12 schools who apparently considered it a bad fit.
• The magic number that would have been necessary to keep the conference together was no less than $31.7 million to match the Big 12 contract. It was also uncertain how much of a linear TV presence, if any, would exist – especially given that Apple TV+ tends to insist on exclusivity in its contracts.
• The prudent move now might be for Kliavkoff to dangle the Pac-12 remainders’ automatic bid to the 12-team College Football Playoff and seek a merger with the Mountain West. That still doesn’t solve the media rights revenue issue, though that Apple TV+ deal would look enticing to MWC schools who get a little more than $4 million a year each on a Fox/CBS contract that runs through 2025-26.
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