AI-Powered Shopping App, The Yes, Expands Plus-Size Offering

The app’s plus-size offering will grow as their partners do. The Yes developed a patented technology called Carousel Connect, which enables the company to offer a brand’s full digital catalog. “As a result,” says Bornstein, “we will grow exponentially as we continue to onboard new brands for all sizes, budgets, and styles.”

Patrick Herning is the Founder and CEO of one of The Yes’ new partners, 11 Honoré, Herning points to the steps that were taken to ensure that plus-size brands that are new to the app will be able to surface for users: “Significant investment was made in The Yes’s fit recommendation solutions to ensure that the newly onboarded plus brands are as successful as the straight-sized brands carried on the platform.

“Inclusivity is a hallmark of the Levi's brand,” says Anisa Kumar, Managing Director of U.S. direct-to-consumer at Levi Strauss & Co., another new app partner. “We're looking forward to reaching more consumers on the platform.”Our vision for The Yes is to be the ultimate shopping destination, tailored to each shopper regardless of size,” says Bornstein. “Every woman deserves to look great and feel great and have a great shopping experience.

Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-weekVirgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week online course designed to help women who are ready to break up with diet culture.

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