AI And Marketing: To Lean Into Or Lean Away?

Studies show that socially conscious consumers are willing to pay more for goods from brands that are committed to environmental sustainability. Would they do the same for products that are AI-free?31% of U.S. B2B marketers use AI for chatbots, coding, and design, according to a Sagefrog Marketing Group survey. Another 30% use AI for content and presentations.

“A subsection of brands will shun AI and prioritize more human positioning. This ‘acoustic’ concept will be leveraged to distance brands from perceptions of AI-powered businesses as impersonal and homogeneous,” said Emily Weiss, a senior researcher at Gartner.Sounding these kinds of alarm bells now might feel premature given that AI is still emerging in most marketing plans. But that’s changing faster than many people realize.

All that’s really known is that these AI technologies are emerging so fast it will be difficult to stop and consider their ethical implications in real time.

Source: News Formal (newsformal.com)

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