It’s a day of double celebration for Priya Ahluwalia. Today sees the London Fashion Week release of her film, heralding both the launch of her Ahluwalia collaboration with Mulberry and her first women’s collection, and she’s just been announced as the 2021 winner of the £150,000 BFC/It’s no wonder her energy as a change-making designer is being recognized.
“I wanted to do this project about Black and South Asian hair, because it’s so special in both cultures,” Ahluwalia said. “It can be used as a tool of resistance, of expressing yourself, and it creates family bonds and passes down craft from generation to generation. Growing up, everyone remembers having their hair braided on a Sunday before going to school.
Ahluwalia reflects that being in the spotlight as a company owner and spokesperson for British Nigerian-Indian identity has frequently left her feeling “torn between ‘leave me alone,’ and if I don’t say something, then who else will?” But her influence in not just raising conversations, but directing them towards tangible outcomes is unwavering.
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