Priya Alhuwalia said she wanted to capture the deeply personal and cultural narratives associated with Black and Brown hair, “as a means of protest, identity and expression,” for her latest spring 2022 lineup.
Weaving these narratives into her clothing came naturally to the designer, who is of Nigerian-Indian heritage and who has long made a point of “amplifying conversations that aren’t being had in a Eurocentric industry.”The color-blocked patterns fit right in with the brand’s mix-and-match, patchwork-heavy aesthetic and signature men’s silhouettes, like slim tailoring, retro tracksuits and polo shirts.
For her women’s debut, Ahluwalia wanted to offer more than just some unisex staples: She gave a feminine spin to some signatures, such as printed joggers or tailoring, but also added plenty of new ideas in the form of sexy, body-hugging separates, playful shirtdresses and denim. For the collaboration, which is see now, buy now and going on sale today, the designer added her flair for bold colors and patterns on the label’s Portobello tote bags.
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