Ahead of KCON Los Angeles’ Kick-Off, a Look at Korean Pop Culture in 2019

Created to celebrate South Korea’s soft power, KCON has grown into the Coachella of Korean culture. Debuting in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, KCON attracted 12,000 curious fans., Korean beauty products are all the rage, chefs are incorporating kimchi into western cooking and streaming sites including Netflix are premiering buzzworthy Korean shows such as the zombie serial “Kingdom.

“Ever since we hosted the inaugural KCON, we had this flood of requests from fans around the world to host KCON in their cities,” says Kijoo Kim, senior VP, head of KCON, at CJ ENM America, the global lifestyle brand that spearheads the annual convention. “We listen to our fans and reflect their voices and needs in everything, including lineup, programming and even new locations. K-pop is a global phenomenon.

“It’s important to us to be able to perform at KCON, because it’s an opportunity for us to see and meet our fans, but it’s also a great way for ATEEZ’s performances to gain even more exposure in the K-pop community,” says group leader Hongjoong. “We’re very surprised and fascinated by the interest in Korean arts and culture. But it’s also motivation for us to work even harder moving forward.”

“Now that I look back on it, the whole KCON concept was such a big moment for Korean Americans,” she says. “When I was growing up, I could not have imagined K-pop becoming as massive as it is right now. My bandmates were so happy for me to get to perform onstage with them in my hometown. I could see everything and everyone. I love how all ages and races are represented at K-pop shows. It’s an amazing and beautiful way to enjoy music with your family and friends.

Jenny Lee falls into that “older” demographic. Attending KCON has become a tradition for her family of four. Initially, they went because they were fascinated that a convention to highlight Korean culture even existed.

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