Through Xandr, WarnerMedia is able to offer advertisers more sophisticated analytics that can inform more targeted marketing efforts.
An example cited is for a CPG brand, which got back on average over two-times more for every ad dollar spent than with a traditional demo buys."That's real, measurable value that every marketer should be ready to realize for their own business," Speciale adds.Media analysts have been known to say the digital marketing industry is"drowning in data but thirsting for insights." This isn't quite the case for TV.
Couple that with WarnerMedia's award-winning creative chops and the business unit's portfolio of premium news, entertainment, sports, and kids content, and you can start to see AT&T's vision as a"modern media company" take shape: The combination of premium content, distribution, unrivaled insights and cutting-edge technology all working together to deliver much more relevant and immersive experiences.
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