Adidas Bans Fans from Personalizing German National Team Jersey with Number Resembling Nazi Symbolism

Adidas has banned fans from personalizing the German national team jersey with the number “44” after outrage over the resulting resemblance to Nazi symbolism. Historian Michael König appears to have been one of the first people to notice the resemblance between the “44” and the symbol for the “ Schutzstaffel ,” also known as the SS, which was responsible for planning and carrying out the Holocaust under Adolf Hitler.

In a post on X, formerly known as Twitter, last Friday, König included screenshots of Germany’s national team jersey, which is sold by the company, with the number “44” and said it was “questionable” to allow the shirts. König’s post quickly gained steam. As of Tuesday morning, it had been viewed more than 7.4 million times on X and prompted many media articles on Adidas’s blunder. “It was a shock for me to see the numbers like that. It reminded me directly of the SS runes,” König, who is German himself, told Gizmodo via direct message

Adidas German National Team Jersey Nazi Symbolism Outrage Resemblance Schutzstaffel SS Holocaust Michael König

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