In order to create a sports performance shoe with the lowest ever carbon footprint, the brands will reevaluate the manufacturing and supply chain processes and innovate where necessary, and explore renewable material resources. The goal is to create a shoe that measures up to Adidas’ strict performance standards for its athletes whilst achieving the best possible score via Allbird’slife cycle assessment tool which measures end-to-end carbon emissions.
He added, “Our brands don’t want to just participate in the sustainability conversation, we want to continue being catalysts and creators of substantial improvement. The recent progress that our brands have made in the name of sustainable innovation has created the perfect momentum for this partnership to influence industry practices forever.”
Tim Brown, the CEO of Allbirds, also noted that the shared goal of carbon neutrality between the brands eliminated any sense of competition. “There is an urgent need to reduce our global carbon number, and this mission is bigger than just Allbirds or Adidas. Whether we realize it or not this is a race that we are all running together as a planet and it is one that trumps the day-to-day competition of individual companies.
He continued, “Our great hope is that this partnership will catalyze other people to share both their best ideas and research so that we can work together in the fight to live more sustainably. This is a problem that won’t be solved by one company alone.”
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