Ad-makers say Democratic candidates need to stop being boring

From solemn candidates speaking straight into a camera to deep-voiced narrators talking as American flags wave in a light breeze, the TV spots aired so far by 10 Democratic White House hopefuls are heavy on earnest presentations and omnipresent tropes, looking and sounding like the ads candidates have been running for decades.

As the campaigns make their opening salvos, “nobody’s opened with a really provocative set of ads at this point,” said Mark Longabaugh, a media consultant who advised Bernie Sanders’ 2016 campaign. While out-there advertising isn’t the solution for every campaign, Longabaugh said, “it is a cautious open here.”By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time.

Gillibrand’s ads didn’t do enough to help her qualify for the debate, and she exited the race at the end of August. It’s a startling example of how candidates who are fighting for survival in 2020 are still being surprisingly risk-averse, even in a pack of more than 20 candidates, said Ian Russell, a Democratic media strategist.

“There’s no groundbreaking ads creatively or stylistically. But they’re all thoroughly researched, in terms of what a candidate needs out of their advertising,” Murphy said.

Being anti-American as Democrats are anti-freedom as Democrats are IS BORING!

BetoMedia Who doesn’t watch TV? The younger generation. I’m GenX and don’t have cable tv bc my GenZ college & middle schoolers don’t watch TV. They say, “only old people watch tv.” Side note: they refer to some Pres candidates as “ancient.”

...because it’s soooo important to pay attention to what advertisers want...

Money wasted, could of spent it on people who need it 🤔 I don't even watch tv anymore. I get all the news from social media

Who cares, TV ads are propaganda.

Nobody pays attention to TV ads. They’re a waste of money.

Such waste. We shouldn't have any money problems in the USA if election money went to good use instead. Potico

We want boring...like a tan suit please

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