The two-story, 436-square-meter store, which occupies a busy street corner connecting the Northern and Southern Plaza of Taikoo Li Sanlitun, is one of the largest for the Swedish fashion house.
In a once-in-a-decade groundbreaking move, the Northern district will be upgraded into a luxury mecca with stand-alone emporiums for luxury powerhouses such as. The reshuffle, which began more than a year ago, is also a clear marker of Taikoo Li Sanlitun developer Swire Properties’ ambition to play a more significant role in Beijing’s luxury retail market.
VIP shoppers, or a “selected few who are part of our universe,” are also invited to exclusive gatherings in an intimate setting, he said. “But in terms of exactly what we do, I think I’ll keep to myself. Otherwise, it’s not as special,” added Magnusson. To reach that goal, Acne Studios is gradually evolving into “the most inspiring progressive luxury brand,” according to Magnusson. “There is a space for brands to do luxury through a different lens, which is what we are doing and really aim to continue doing.”
“Let’s face it, most of today’s luxury brands are part of a bigger group or a bigger constellation in some way, which can sometimes become a little predictable,” Magnusson observed.
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