Even though overall sales were down, investors were encouraged to see that Abercrombie managed to keep its costs down, amid such rapid online growth, boosting its profitability. Typically, when a retailer's online sales rise and store sales shrink, that comes with added expenses like packing and shipping that weigh on margins.
"As long as you can reduce fixed costs, this shift to digital can be profitable," CFO Scott Lipesky said in a phone interview. Excluding one-time charges, the retailer earned 23 cents a share, better than the 83-cent loss expected by analysts, based on Refinitiv data.
Only brands that have good online focus will come out of this crisis strong.
🎶I like girls that wear Abercrombie and Fitch, I'd take her if I had one wish...🎶
Aren’t these the names of the infamous commercials involving teen nudity and glory to sexuality., sort of a planning ground for more future Epstein’s!! Not everyone in this world wants their kids looking at high gloss photo TRASH to sell overpriced clothes !!!
Maria41168395
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