A to-do list for new RNC Chairman Michael Whatley

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If the GOP is serious about winning in November, it must change course and fast.

After a mixed record through her seven years in office, McDaniel resigned from her position atop the Republican Party this week, allowing for Whatley, the chairman of the North Carolina GOP, to take over with the support of former President Donald Trump, the presumptive Republican presidential nominee.

With new leadership comes new opportunities and a new to-do list. And as the party looks to secure control of the White House, the House of Representatives, and the Senate in November, there is a lot of work that needs to be done. So, with that in mind, here are three things Whatley and the new party leadership need to do to secure victory up and down the ballot in November.The first thing that needs to happen is an overhaul of who works for the RNC.

Prior to 2016, the Republican Party tended to benefit in low-turnout elections. This was due to the fact that Republican voters tended to be more educated and better off financially, a combination that lends itself to higher political engagement. To mobilize low-propensity voters, Whatley and the RNC need to change how the party thinks about voter mobilization. The Democrats turned Election Day into election season, so the GOP must adapt and use this longer runway to identify low-propensity voters and get them to submit a ballot in person or by mail and not necessarily on Election Day. They must also push for voter registration among communities and demographics that are not politically engaged but are sympathetic to conservative causes.

 

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