Rachel Jones, a 33-year-old mother of two, was feeling burned out trying to balance her career with small children. Looking to make money without sacrificing too much time with the kids, she launched a low-cost, six-figure side hustle selling “printables” onWhat are printables? They’re any product, from coloring pages to budget worksheets, that you create for customers to download.
“A lot of people make the mistake of thinking that they like to budget and so they’ll make a budget worksheet to sell,” Jones said. “That’s the wrong way to go about it. You’ve got to do your research first.”What research? To be successful, you need to satisfy a consumer need. And to figure out what consumers need enough to find your store, you should use keyword research, she said.
Because Jones sells printables, she knows that there’s a huge surge in search demand for calendars and day planners at this time of year, for instance. The problem? Competition. If you search for “printable planners” on Etsy right now, you’re going to get more than 370,000 results. If your planner is near the bottom of that search list, the chance that a customer will find it is almost nil.You can still make money with a printable planner.
It’s a quality versus quantity game, she added. You don’t need a ton of potential buyers. You need the right buyers — the people who are going to be so engaged with what you’re offering that they’ll pull out a credit card. That means your audience can be thousands — not millions — of people.
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