A Rebrand, A Funding Round And An Intentional Cap Table For Philanthropy Startup Pledge

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The company raises $3 million as demand for its online donation strategies soars.

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Sara Deshpande, a partner at Maven, says she was drawn to Pledge’s mission after seeing them pitch at a startup contest last year. After doing some digging, she says she concluded that the company was tapping into the trend of pandemic-induced changes in consumer habits that were likely to stick around after life returns to normal. “The thing that is most exciting is that they really are just getting started,” she says.

 

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