A Paradigm Shift For Healthtech CEOs: Increasing Patient Satisfaction And Retention

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Eric Giesecke is the CEO of Planet DDS. Read Eric Giesecke's full executive profile here.

In our hyperconnected world, seamless communication is the norm. From the latest news to customer service chats, consumers expect streamlined interactions. However, the healthcare and healthtech industries have lagged in adopting consumer-friendly practices. The dental industry, for example, has only recently transitioned from paper charts and film X-rays to digital records and AI-assisted diagnostics. Many see these advancements as crucial for engaging patients.

So how can we customize experiences better than ever before? One important step is taking the time to understand your organization's current technology. If you don't believe your current tech stack is meeting the needs of your consumers, it might be time to explore new options. Although change management and technology transitions can be frustrating and time-consuming, a successful and strategic approach can significantly enhance the patient experience.

There are a variety of tech-based approaches that can have a positive impact on the industry. Cloud-based practice management solutions, for example, can help healthcare organizations streamline administrative tasks, allowing staff to devote more time and attention to patient care. Features such as online appointment booking and patient portals enhance convenience for patients, providing them with easier access to services and information.

 

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