A one-eyed rescue cat is the newest Cadbury Bunny and the first feline to hold the role

A one-eyed cat named Crash is the first-ever cat to win the Cadbury Bunny contest, making him the brand's official"spokesbunny" for the year.

Crash was injured in a"devastating" car accident, according to the release. The accident left him"severely injured and left with one eye." Crash's owner, Maddie Corey, expressed her pride at her furry friend's accomplishment in the release. Crash's commercial premiered March 25, according to the release. He follows in the footsteps of Annie Rose, a therapy dog named last year's Cadbury Bunny, and Betty, a tree frog who took home the prize in 2021.

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