At a nondescript gray building about 10 miles south of the Mission District, a team of a couple hundred people is trying to make vegetables taste better., a company in the business of vertical agriculture — using hydroponics to farm in an enclosed space — which is a long-in-development new frontier of farming that is starting to get to a place of technological efficiency that will allow it to scale commercially.
The farm will be the largest of its kind in the greater Los Angeles area and one of what Plenty hopes is at least 500 farms around the world in densely populated urban areas with 1,000,000 or more people. Once the farm is running at full capacity next year, Plenty claims it will be able to grow enough produce for more than 100 grocery stores. The growing capacity in Compton will be even greater.
“There’s no need to wash our product,” Barnard said. “You know those bags of lettuce that say triple washed? They are washed in bleach. We don’t think people should have to eat pesticides or bleach.”Barnard, who grew up on a farm in Wisconsin, sees vertical agriculture as a way to address obesity, drought and food shortage problems — along with eliminating the need for your salad spinner., the earth will need almost 70%more food, 30% more water and more than 50% more energy production by 2050.
Those greens have impressed Los Angeles chef Nancy Silverton, who is on the board of the company as a culinary advisor and collaborator. “For our kale, we can take the flavor spectrum and move it from bitter to sweet so that it’s more balanced and easier to eat healthy food,” Barnard said. “Now that we have brought the farm inside, we can control the things that control flavor and change the recipe in order to make plants that people like.”
“One of the ways we [USDA Agricultural Research Service] got interested in vertical agriculture was the idea being we could take an orchard and bring it indoors,” he said. “We work on fruit crops, particularly temperate trees like peaches, plums, apples and pears.”
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