The reason for these not-so-jolly seasonal-music streaming numbers may once again be due to the pandemic. Like the overall U.S. music industry, holiday-music streaming was undergoing a major growth spurt before 2020. Through the 48th week of 2017, holiday-genre streams were up 54.9% over 2016; in 2018 they were up 40.9% over the previous year; and in 2019 there was a 56.5% increase in streams over 2018. That trend hit a brick wall in 2020: Holiday streams were down 14.
Lingering fallout from the pandemic, including omicron variant concerns, still seems to be having an impact, although it’s too early to close the book on the 2021 streaming performance of holiday songs. By the end of 2020, the top 200 seasonal tracks had amassed 6.5 billion streams, or another 4.7 billion plays, in the last five weeks of the year.
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