A look at Taylor Swift’s economic power ahead of ‘The Tortured Poets Department’ release

Swift commands a fiercely dedicated fan base — one that helps her break streaming records, crashes websites, and sells out major stadiums across the world. Her latest album is expected to draw that same burning enthusiasm from fans, yet again. It’ll be an extension of her legacy not just as a pop superstar, but also as a businessperson. Swift proved just how much economic power she wields in 2023.

The tour itself was like a traveling ball of economic activity, crisscrossing through major American cities as fans descended with cash burning holes through their wallets. Hotel rooms in cities hosting Eras shows filled up fast, retailers said they got a boost from concertgoers seeking clothes to match the tour’s theme, and a Federal Reserve report even noted how the tour boosted hotel revenue in Philadelphia, according to one business in the survey.

Source: Entertainment Trends (entertainmenttrends.net)

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