A longtime healthcare VC just posted her 13 rules for entrepreneurs and investors, and they’re required reading for any startup that wants to get into the industry

Suennen has spent 20 years in venture capital, most recently leading the healthcare fund at GE Ventures and previously as a partner at Psilos Group. Prior to that, she was part of the leadership team that built an $800 million behavioral healthcare company called Merit Behavioral Care.digital and technology businesses and venture capital fund.

Her list of"13 rules for healthcare entrepreneurs and investors" follows, along with additional insights from an interview Suennen did with Business Insider:If the problem you're solving isn't keeping customers up at night, keep workingIf you aren't sure who will pay, you are doomed. Suennen said that understanding how money flows and who pays for what within the industry is essential for making it in healthcare.

"In tech you move fast and break things. That does not happen in healthcare," Suennen said."You cannot move fast and break people." While she believes tech investment in healthcare is a healthy area of growth, she said that tech can't come in and magically solve the problems within the healthcare industry."You need traditional healthcare and non-traditional healthcare people to make the best healthcare outcome," she said.Wellness and prevention are essential but no one wants to pay for them.Women make 85% of healthcare decisions - make them a key part of the team.

, that found that women make 80% of healthcare buying decisions but that only around 13% of healthcare CEOs are women. The report also notes that 65% of the healthcare workforce is female.Investing in healthcare is not for the faint of heart — get a coffee because it's gonna take a while.

Paywall for this? The private equity shareholders are going to lose their stake....

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