, and wondered how it would compete with more fashion-forward cookware startups like Great Jones or restaurant industry-linked startups like Made In and Material.
But the question of how the brand will be received in an increasingly competitive market leads me to Petersen’s argument about the brand being about a lot more than just pots and pans. These days, maybe that’s a baseline requirement for getting shoppers to buy what you’re selling: You can’t just sell a product; you have to sell a visionary solution to a societal problem.
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