As many big TV advertisers were forced by the coronavirus pandemic to delay purchases of ad time, several big marketers — including Procter & Gamble, Unilever and Mastercard — called for the annual sales session, which is usually conducted in late spring and summer — be moved so that sponsors might buy time later in the year.
The pandemic’s effect on production remains a concern across the industry. A+E will cite its 40,000 hours of library programming that will give it the ability to fill in any gaps in production of original content.
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