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A&E Will Show Off 2021 Programs to Advertisers Well After Upfront Sales Season

A&E Will Show Off 2021 Programs to Advertisers Well After Upfront Sales Season

10/23/2020 2:01:00 PM

A&E Will Show Off 2021 Programs to Advertisers Well After Upfront Sales Season

TV’s “upfront” sales session is more or less over. But that doesn’t mean A+E Networks has closed the sales window. The company, which operates A&E, History, Lifetime and…

As many big TV advertisers were forced by the coronavirus pandemic to delay purchases of ad time, several big marketers — including Procter & Gamble, Unilever and Mastercard — called for the annual sales session, which is usually conducted in late spring and summer — be moved so that sponsors might buy time later in the year. The networks agreed to do so, but some media buyers say that

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clients who could not commit money in more regular fashion ended up paying higher prices overall.A+E intends to offer a look at “Great Escapes with Morgan Freeman,” “History’s Greatest Mysteries,’ hosted by Laurence Fishburne, and “Assembly Required with Tim Allen,” all shown on History. Highlights from A&E will include “Voices Magnified” and “Hustle & Tow,” as well as “Kisstory” and “WWE,” both of which are Biography presentations. Lifetime will call attention to “Married at First Sight,” “Unmatchables,” “Wendy Williams: Hot Topic,” more than 30 hours of holiday-movie originals and original Lifetime Movies about Salt-n-Pepa and Mahalia Jackson, the last presented by “Good Morning America” co-anchor Robin Roberts.

Read more: Variety »

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