A Decade On, New Riff’s Impressive Patience Has Paid Off With Sublime Bourbon

When it comes to making quality American whiskey of any style, there’s almost certainly no virtue more integral to the entire process than patience. Whiskey is a long, arduous affair. You want to make great craft beer? Fire up the fermenter, and it’s entirely possible that a month from now you’ll have a world-class IPA. You want world-class bourbon, though? That’s going to be the work of years, maybe even the work of decades.

And now is honestly the perfect time for such a title, because New Riff Distilling has clearly achieved a brand new level of maturity in 2024, allowing itself a moment to both celebrate its first decade and simultaneously institute a changing of the guard that will propel it through its next 10 years and beyond. Founder Ken Lewisin March, handing off the reins of CEO to former Vice President of Operations Hannah Lowen. Meanwhile, his daughter Mollie Lewis steps up to the role of President.

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