A cover letter for a job application sounds old-fashioned, but here's why you still need to write one

Even in a blazing hot labor market, you can’t count on catching an employer’s attention when you apply for a job. So don’t skip the critical step that could make your application rise to the top of the pile.Letter-writing may sound quaint in an era of online job applications, but a cover letter is still a terrific opportunity to persuade a company to hire you. To make the most of that opportunity, keep in mind that it’s not about you. It’s about how you can help them.

How do you know what the employer needs? Read the job posting carefully. Review their website and social-media accounts to learn how they talk about themselves, and what challenges or opportunities they are facing. Then draw specific connections to your background and experiences. Explain how you have demonstrated the qualities they are seeking or delivered a similar result in another context.

Choose action-oriented words to describe your experience. You want the reader to picture you accomplishing things, instead of passively taking direction from others. Use words like built, conducted, created, developed, directed, guided, launched, led, managed, presented, supervised and trained. As you write, avoid insider jargon. Explain past job responsibilities using language that would make sense to people outside your organization and even outside your field, if you’re conducting a broader search.

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