A Complete Look at Profila & Zero-knowledge Advertising | HackerNoon

Personal data about you is gathered and shared with marketers every time you visit a website, watch a video, like a post on social media, fill out a form, or buy a product or service online.

It would be better to put users and advertisers on the same level, making this information exchange more transparent and consumer friendly. ZKA will allow a brand to market to their target customers without revealing any personal information about the user to the brand.Customers can see curated and relevant adverts without advertisers receiving any personal information such as websites visited, similar ads clicked on etc.

These personas enable individuals and businesses to meet and engage anonymously until both parties agree on the parameters of their interaction . Profila is also integrating Atala Prism's decentralized ID capabilities and working on a CNFT use case for customer-created content.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Mom is Called 'Heartless' for Her Zero-Tolerance Response to School Bully & Reddit RespondsThe mother of a bullied child is uncertain about how much grace to give her daughter's classmate after learning of a tragedy in her personal life.
Source: SheKnows - 🏆 558. / 51 Read more »

Transition to Zero-Emission Vehicles Would Save 110,000 Lives, Report FindsA full shift would bring $1.2 trillion in public health benefits and set key pollutants plunging by 2050.
Source: truthout - 🏆 69. / 68 Read more »

Study Finds Moving To Zero Emission Vehicles Would Have Health Benefits For Bay Area, Save LivesA transition to zero-emission vehicles nationwide would have a major impact on air quality and the health of residents in the Bay Area and across California, according to the American Lung Association’s “Zeroing in on Healthy Air” report.
Source: KPIXtv - 🏆 443. / 53 Read more »

China's Zero-Covid Policy Tests Small Businesses in a Make-Or-Break It YearWhile China tries to shake off omicron, the country’s zero-Covid policy sets small businesses up for a third year of stop-and-start uncertainty.
Source: nbcchicago - 🏆 545. / 51 Read more »

Southeast Georgia Health System reports zero COVID patients for the first time in two yearsDoctors and nurses at the system’s Brunswick and Camden County campuses finally have some reprieve. For the first time since April 2020, there were no COVID-positive patients.
Source: ActionNewsJax - 🏆 436. / 53 Read more »

U.N. launches group to hold companies to account for net-zero pledgesThe United Nations on Thursday announced the members of an expert group that will scrutinize corporate pledges to achieve net-zero emissions, an effort to prevent greenwashing as private sector climate plans proliferate. I love it; thank you to the UN since some countries (*pollution-induced-cough*USA*cough) really like to service corporations over citizens of the country/world. We’ll have to use our $ to hold those corporations accountable (politicians won’t)-don’t spend with those companies.
Source: ReutersScience - 🏆 559. / 51 Read more »