has been lagging behind the likes of Roku and Amazon for years. Apple frequently takes its sweet time bringing more affordable versions of its most popular products to market. For instance, the iPhone SE came out nearly a decade after the first iPhone. But if Apple wants to get tvOS into more homes, it needs to expand its offering to include a more competitively priced device.
Unfortunately, Kuo didn’t share any details about what that device might look like or what it will cost. All we know is that it will be cheaper than the Apple TV 4K, which starts at $179. Will it be a streaming stick similar to Amazon’s Fire TV Stick? Will it replace the aging Apple TV HD altogether? Will it be capable of streaming content in 4K?
We don’t have the answers to any of these questions, but if Apple is going to launch a more affordable Apple TV, then it needs to do so without making the Apple TV 4K obsolete. The real question is what the company will be willing to compromise on to make this device a reality. Whatever the case, with as much trouble as Apple has had keeping anything a secret lately, we’ll probably learn more about the product long before Apple announces it.
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