A Brief History of Movie Tie-In Food

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How cereal, beverages, and fast food became big business for movies.

When I got a little older, I fixated on collecting cups from fast food restaurants emblazoned with the characters from blockbusters. is “Where did all of this movie food come from in the first place?”

For a long time, I honestly didn’t know. I went to school for film studies, not advertising . Eventually, I decided to do the one thing I enjoy more thanthat much written about this topic in the past. . So this is not intended as the definitive account of this topic. It’s more of a primer on the key moments in the bizarre and slightly incestuous relationship between Big Food and Big Movies. I hope future tie-in scholars look to it as the jumping-off point for their own deeper investigations.

Reading this might just make you nostalgic. I doubt it will make you hungry — but hey, if you grew up like me, you never know.You’re not supposed to sneak food into the movie theater, but sometimes satisfying your hunger is more important than following the rules. Here are some real-life theater food horror stories from social media.

Source: News Formal (newsformal.com)

 

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