“Universal was able to give us this exclusive deal that really lets us use music in a different way,” Liteboxer’s co-founder and CEO Jeff Morin — a former personal trainer and MIT grad who worked at robotics startups before partnering with his friend and trained boxer Todd Dagres to start the fitness company — tells. “No one else can use individual songs like we do. That’s a different kind of licensing and approval process.
Universal’s involvement shouldn’t come as a total surprise to anyone who’s watched Liteboxer’s socials lately. In February, the company — which has a modest but steadily growing fanbase — released “Blinding Lights,” “Can’t Feel My Face,” and “In Your Eyes” as punch tracks to get fans hyped for The Weeknd’s Super Bowl performance.
“Gamification is outpacing the movie industry right now,” Morin says. “We also wanted to make fitness a habit. Boxing is one of the best calorie burns per unit of time, but we were [also] finding that, with this thing we made, you get into a flow state. When your ability meets the challenge, that’s when sparks fly in your brain. So we kind of hack your brain by adding these motivational layers of gamification — whether that’s through scoring, challenging other people, or community aspects.
Spin class BEEEEEEEEN doing this.
This looks fun. There are so many pop songs that make me want to punch things...
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Source: etnow - 🏆 696. / 51 Read more »
Source: RollingStone - 🏆 483. / 51 Read more »
Source: RollingStone - 🏆 483. / 51 Read more »
Source: TeenVogue - 🏆 481. / 51 Read more »
Source: billboard - 🏆 112. / 63 Read more »