A big shift in cloud war between Amazon, Google, Microsoft is coming: P&G top tech exec

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P&G's top technology executive says the booming cloud market will contract in the next five years as customers stop paying for multiple platforms from Amazon, Microsoft and Google. P&G thinks Google will benefit as more cloud buyers focus on artificial intelligence.

Virtustream, but Polit indicated costs are high, and will become higher, using multiple cloud providers in a world geared to data analysis and AI insights.

We want reliable, granular data combined with algorithm-enabled insights to inform business decisions across the globe in near real-time.P&G's newest relationship in the cloud is with Google Cloud, a deal that was first announced a few weeks ago. Polit indicated it is a cloud relationship that P&G will strengthen as the landscape shifts in the coming years.

A P&G spokesperson said data and analytics are core to the company's digital transformation strategy. "We want reliable, granular data combined with algorithm-enabled insights to inform business decisions across the globe in near real-time."

Source: News Formal (newsformal.com)

 

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Are you sure you mean contraction? Slower growth, sure. But the market will continue to get larger, not smaller.

There might be consolidation, but contraction?

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