Summary The Disney Princesses are one of the company's most beloved series of films, but the 1959 version of Sleeping Beauty had a box office bomb that was so large it killed the franchise for 30 years. The company got its start in 1937 with the now-classic film Snow White and The Seven Dwarves before moving on to other well-known projects such as Pinocchio and Bambi. Princesses were largely ignored by the company until the premiere of Cinderella in 1950, which was a critical success.
Related 5 Reasons Why Sleeping Beauty Is the Best Disney Fairytale Both Snow White and Sleeping Beauty can lay claim to the distinction of being Disney’s best fairy tale, here's how they compare. Sleeping Beauty Was A Box Office Bomb In 1959 Sleeping Beauty was one of Disney's biggest undertakings at the time.
Why Sleeping Beauty Flopped On Release Sleeping Beauty's theatrical failure was due to both critical reception and a lack of a marketing campaign. Despite the expenses, Disney could only release the film in select theaters due to the new technology it used and did little to promote the film, focusing on other movies on the slate such as The Shaggy Dog. This was paired with critics praising the visuals while simultaneously criticizing the lack of story and characterization.
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