is also a partner in this endeavor, and will serve as the plant’s"chief groove officer." “Dave and Gary have worked together on his projects for years. So the minute that he found out Gary was going to be coming to join VMP to build out this plant, he basically said, ‘What do you need? I want to be involved,’” says Schaefer.
“I think that over the next few years, you're going to see a lot more development [in green vinyl],” says Schaefer. “Vinyl as an industry has been super under-invested in it up until recently. And so there hasn't really been much funding going toward trying to find alternatives, because frankly, everyone just kind of viewed it as a super-niche industry that maybe was more of a trend. And now I think that people are realizing that there's some longevity here.
It was also important to make the space more experiential. “What we're trying to do is create those experiences with music on a monthly basis for our customers," Schaefer says."And so we've always viewed the experience and the idea of exploring music together as the ultimate goal."
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