Fashion search platform Lyst has just released its 2020 Conscious Fashion Report and there’s no shortage of interesting information to unpack from it. The site analyzed both its own global data, as well as Google search, page views, conversion rates, sales, media and social media coverage from February 2019-February 2020 to determine its findings, in partnership with Good On You, an organization whose aim is to help educate consumers on better brand choices.
Loved by celebrities and royalty alike, Veja sneakers remain the most searched sustainable sneaker brand globally. According to the report, searches for the brand are up 115% year-on-year. The brand’s Campo style has remained the “most wanted non-leather product on Lyst over the past 12 months” and is equally popular amongst men and women.Perhaps one of the most interesting notes in the report is that “customers tend to respond more positively to the keyword ‘vegan’ rather than ‘faux.
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