, it came as a little bit of a surprise. The burgeoning aesthetic has garnered over 70 million views on TikTok alone and continues to delight teenagers across the world at a ravishing speed. Defined by — as the name suggests — rustic cottages, gorgeous babbling meadows, and an overly romanticized version of rural living, the trend has quickly had Gen Z give in to its charms.
Nearly every fashion brand has hopped on to channeling the aesthetic: think prairie dresses, mustard maxi dresses, and puff-sleeved cotton button-ups. And while there is no dearth of options, there are those who have sort of always been loyal to the trend. Below, we pick our favorite fashion brands that have always been "cottagecore" well before it took over the internet.
We only include products that have been independently selected by NYLON's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.This women-owned and LA-based brand's Instagram feed is proof why this rustic-chic label has become a favorite among shoppers.
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