label Brother Vellies, which aims to preserve African design practices while providing work opportunities for local artisans. Others might remember her as the fresh-faced awardee of the 2015 CFDA/Fashion Fund. But it was her noble pursuit to transform the fashion industry through the Fifteen Percent Pledge that captured the world. “There have been people who’ve been making amazing things for a long time, who’ve been historically excluded from commercial participation,” said James.
Her creative wellspring is rooted in the connection she cultivates with her surroundings, both by nature and everyday life. “My moodboard is like this plant that’s behind me, or different shells from the beach. Grasses, orchids, birds, and just nature in general. That, and the artisans I’ve come across from all over the world, are my source of inspiration.” She mirrors the liveliness of her surroundings in her personal style, embracing a sense of vibrancy that is uniquely her own.
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